Smritha looks after all of QPL’s digital and traditional marketing. She enjoys being able to strategise tactics that generate marketing qualified leads and thrives in a positive team environment. Graduating from the University of Melbourne with a Masters’ degree in Marketing, has helped her gain an invaluable insight in branding and advertising.

She has an intrinsic curiosity when it comes to consumer behavior and is always looking for ways to improve business performance. Her role involves communicating to various stakeholders through effective inbound marketing strategies. She loves market research and overall enjoys the process of brand building.

Her career highlights include delivering, managing and implementing digital campaigns for various industries. When she’s not working, she likes to escape into the wild. She is passionate about mental health and is an advocate of gender equality.